Most of e-book Reader Owners Are Happy With Their Devices

E-book reader users are a very happy lot, according to a new survey by market researcher NPD Group. Nearly all E-book reader owners--93 percent, to be exact--say they're "very satisfied" or "somewhat satisfied" with their devices, and only 2 percent of owners are dissatisfied, the report, e-book Reader Owners: Attitudes and Usage, finds.

E-book reader satisfaction is high among owners, according to a new report E-book reader Owners: Attitudes and Usage from leading market research company The NPD Group.  Almost all owners (93 percent) said they were “very satisfied” or “somewhat satisfied” with their device.  Only 2 percent of owners expressed any level of dissatisfaction.wholesale electronic online

Features are important to E-book readerowners.  According to the report, 60 percent of owners said wireless access was their favorite feature on their E-book reader; touch was mentioned by 23 percent of owners.

“Both the display technology and available content on E-book readers are optimized for those interested in books, said Ross Rubin, executive director of industry analysis at NPD. “Pairing these optimizations with wireless technology for transparent access and touch screens for easy navigation has resonated with the avid readers that have been early E-book reader adopters." online wholesale electronic
Even with great features, E-book reader owners are still looking for more in these relatively new and still evolving devices. Some recommended improvements from owners include more book title availability, longer battery life, and color screens at 42 percent, 39 percent, and 34 percent respectively.  Content is important, and while almost half (46 percent) of owners said they were mostly satisfied with the selection of titles for their E-book reader devices, only 39 percent said they could find every title they were looking for.

But it seems that E-book reader owners aren’t married to their E-book readers to do their reading.  About three-in-ten owners say they use at least one other device for reading e-books, such as a PC or a smartphone

"As we have seen with music, photos and video, books and other printed matter are slated to appear on a wide array of devices that offer tradeoffs in such factors as screen size and battery life,” said Rubin. “As the recent introduction of Apple's iPad demonstrates, applications now on smartphones benefit from larger screens, and industry leaders are recognizing the importance of supporting multiple platforms by supporting multiple clients and open standards."