2011年3月31日星期四

apps it the key to android tablets’ success

For those tablets manufacturers’ representatives, they think huge amount of apps it the key to android tablets’ success. As everyone knows, iPad has more than 300,000 apps, and 60,000 of them are specially developed for iPad, if android tablets have so many apps, along with their own online store, they have confidence to take over iPad.
But developers don't think so, they think the key element is the price. This price is not the price of android tablets but the price for what developers considered as good apps, in other words when there’s a good app, Google and Apple, who pay more or who support more, developer will be on his side.
For customers, the key element is not the elements that list above, not price either, but better hardware configuration , for example, better screen, longer battery time, or if it has a camera or if it supports Flash, in short, better design and user experience is what customers care about.Electronics Wholesaler
I’m a bit surprised after I read this survey, price has always been a magic weapon to success, but it has been neglected on tablets market. It’s not that the price is not important, it’s because every one knows it is very difficult to launch a low price product as iPad has made customer get used to have a considerably lightweight and good enough to play movies. However, the good news is, customers are not as much as manufacturers thought that they care about the price.
It is also important that listen to what customer says at anytime, and this might be the key element. But as far as we know, it seems like that manufacturers don’t really want to know what customer needs, all they think about is their market share. Thus, we saw many android tablets in CES, but not many are impressive, maybe Samsung and Motorola, but they still cannot win the war with Apple.
But for me, I think the most important thing for android tablet, first is the launch of ‘honeycomb’, the next generation of android operation system. A specially designed for tablets platform is the foundation to win this war against Apple. Apps development should not be a problem as if android operation system is open source, Google should consider more on operation system upgrading as too many version of android system, and it take a long time to upgrade, but as competitor, when Apple decided to upgrade its system, actually almost everything has been upgraded, and if android system is easier to upgrade, then the product value will last longer, and it makes more value for customers too.
Furthermore, android is lack of a ‘killer app’ as Office to Microsoft. And android platform also need an ‘Office’.
Fro traditional laptop manufacturers, they need to launch their own products and it has to be revolutionary, thus they can reseize their market, following Apple’s success might be a big mistake.
The reasons that made iPad successful have always been there, it’s as simple as few words: lightweight and thin and looks cool. And sometimes Apple has its new products launched, it’s thinner, lighter, more elegant.
Hardware, system, apps are three core elements of tablets, some tablets didn’t succeed because the huge difference on system and apps. Now most of tablets manufacturers they build showy and not substantial app store, and make exaggerate and not accurate advertise, some battery even cannot last for 5 hours, all these can only lead to the path of thorns.

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